When it comes to your privacy, who do you trust?
A recent survey of 1,000 respondents by McKinsey & Company asked business owners to rank the most trusted industries in terms of protecting privacy and data: The results were eye opening.
- Healthcare and Financial Services – 44%
- Pharmaceuticals/medical – 22%
- Retail – 18%
- Technology – 17%
- Public sector and government – 11%
- Media and entertainment – 10%
Not surprising, healthcare and financial services had the highest ranking with government, media, and entertainment bringing up the rear. But overall, even trust for healthcare and financial services—the highest ranked industries— isn’t all that high.
But where some might see a lack of trust, others will see opportunities. Organisations that demonstrate that they are trustworthy by handling and protecting their customer’s privacy and data carefully can stand out from their competition. It’s pretty simple, really.
Nine out of ten people are more loyal to companies they trust.
If you need some support in giving your customers the confidence that their data is safe with you, get in touch with Digicomm 360.
Further Reading
Keeping sensitive business information secure starts with controlling who has access to it. Strong password management and modern authentication methods help reduce the risk of cyber attacks, protect confidential data and give your team a secure way to access the systems they need.
- Password Protection Software is the First Line of Defence When It Comes to Securing Our Online Accounts – Discover how password management software helps generate, store and protect strong passwords while making account security simpler for your team.
- Multi-Factor Authentication (MFA) Mandatory – Learn why combining password management with multi-factor authentication provides an extra layer of protection against unauthorised access.
- Top Tips to Protect Your Data – Explore practical steps every business can take to improve cyber security, reduce the risk of data breaches and keep sensitive information safe.
- What is a Privacy Policy? – Learn what a privacy policy is, why every business website should have one and what information it should include to comply with UK data protection requirements.
